About Us
Curaden South Africa is now a subsidiary of Curaden Global, bringing the best oral care products and education to South Africa. Originally established under the name Prime Dental in 1997, Curaden South Africa has built relationships with leading manufacturers and distributors both in locally and internationally to provide it’s customers with the top quality oral care products on the market.
We are inspired to “Think further” and provide “Better health for you” – through quality oral care & education.
Prime Dental established by Glenda Meyer.
1998
Prime Dental was built on the supply of endodontic products to the South African Market. Endodontic products from Maillefer were supplied to Dental Practices via hands on courses and trade shows.
1999
First sales rep hired for Gauteng province.
2000 – 2005
Further expansion of the sales team and new Brand licenses secured. 3M bonds and composites added to the portfolio.
2006
Exclusive distribution rights for Curaprox secured for Southern African.
2006 – 2018
Further expansion of sales team and brands including Biocosmetics, Champion Floss, Fittydent.
2018
A change in strategic direction see’s Prime Dental cease to distribute dental products and focus solely on the distribution of oral care brands.
2019
Exclusive distribution rights secured for Manfloss in Southern Africa.
2020
Expansion of oral care brands to retail pharmacy sector
2020
Prime Dental enters in a JV partnership agreement with Curaden AG.
Exclusive distribution in rights secured for Edel + White in Southern Africa
2024
Prime Dental rebrands to Curaden South Africa
