Prime Dental is now Curaden South Africa

It has been said “the only constant is change” and so, we are pleased to officially announce our parent company name change from Prime Dental to Curaden South Africa.

While this is an official announcement, you may have already noticed the change on our official Website and you might have speculated as to what all this means.
CLICK HERE to access Curaden South Africa’s official website.
Curaden AG, is a Swiss company with over 60 years’ experience, with quality remaining a top priority for all its products and services, in fact, it has been the dental industry’s innovative, trusted partner since 1956. Curaden acquired Prime Dental in 2020 with the aim of consolidating its offerings even further and extending its network into Africa. And of course, this exciting international investment will also enable us to continue to focus on our goal on revolutionising oral care in South Africa as well as supporting our objective of ensuring the Curaprox brand become the household name in oral care in the country.

Typically, changes like this can affect existing brands and products. However, we are pleased to announce that there will be no changes to the Curaprox offerings and other brands in our stable. We continue to remain well placed to achieve our business objectives and market goals. This announcement this will have no impact to any direct customers, other than knowing they have the backing of a trusted and experienced partner.

We are very excited about the future of our business, the opportunities this market offers us and of course the ability to create better health for all. We certainly believe that our new parent company is aligned with our values, aspirations, and the dynamic nature of our industry.

As previously communicated we do have new banking details to align to our name change. Kindly update these details for payments made to Curaden South Africa.

Should you have any questions about Curaden, please don’t hesitate to contact us directly on 011 788 9799.

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